Blogging for your company should be a must. A blog has a great added value on your website. Oh, wait! Not only is your website well seen, the findability of your company is also growing!
Blogging for your business is good for SEO
SEO or search engine optimization is indispensable in the business world. Thanks to SEO, you have the possibility to be on the first page of Google with your blog. This allows you to get more visitors to a particular search query.
More visitors, also means more traffic on your website. So you have more chance of a conversion to a lead. So your blog must be SEO optimized. And you have the possibility. So be sure to make use of it!
You are an expert
When publishing blogs for your company, you can share a lot of information. Information that you know about. This way you can share the knowledge of your profession and at the same time be seen as an expert. Ah, yes! Because you are the one who offers useful information. Of course, the step to buying is stimulated. You prefer to buy from an expert, don’t you?
Create visibility by just collecting some texts on my website? Yep! Your target group is always looking for the topics you write.
With every search of your target group that matches the topics of your blogs, they’ll come across you. The -There it is again! – effect you’re going to create and that’s exactly what we want! They won’t forget you easily and will think of you first if it’s ever about buying.
Cheaper than AdWords
Blogging for your company can also save you money. Do you use AdWords? In other words, you don’t have a blog page on your website yet and you only invest in paid ads? Then now is the time to do it differently!
Use a blog page, where you upload new content every week. With SEO optimized texts you can significantly reduce the investment. This way you also have the possibility to rank on the first page of Google!
Did you try to write your first blog and was that a disaster? Then outsourcing SEO optimized content is a must!